Leading quality and valuable local food products to different markets. To move towards this vision and be part of the solution for adding value to food, the Agency works to support and strengthen the transformation of food along the value chain, supporting sales and marketing from production, trading, processing, and food manufacturing.

The Agency’s vision and mission are aligned to the fundamental principles of the EU’s Farm to Fork Strategy – For a fair, healthy and environmentally-friendly food system, and the strategic objectives of the Ministry for Agriculture, Fisheries, Food, and Animal Rights, particularly in terms of fostering sustainability and competitiveness of agriculture and fisheries, strengthening the institutional capacity, and improving market access and fair trading.

In order to add value to food from farming and fishing, the Agency works towards the following goals:

• To foster collaboration among farmers and fishermen and improve their bargaining power and position in the food chain.
• To ascertain that food from farming and fishing attains marketing standards, that produce can be certified with quality labels, and achieve brands of distinction.
• To modernise the agricultural and fisheries sectors by stimulating innovation, digitilisation and entrepreneurship.
• To improve operational efficiency in the food supply and value chain through better regulation, transparency, accountability and control.